Alpine winter sports as we know them today were still very much in their infancy some 50 years ago. Sports journalist and ski instructor Hannes Marker, concerned by injuries suffered by his eager students and other inexperienced skiers on the slopes of the Bavarian Alps, resolved to lessen the sport’s inherent risks. And in so doing, he founded the company MARKER. Marker determined that inadequately responsive skiing equipment represented the single biggest cause of injuries. His perfectionist, problem-solving approach and commitment to arduous work paid off.