Building the best skis on the planet has been our motivation from day one. So instead of using someone else’s factory to make our skis, we decided to build our own from the ground up. This state-of-the-art facility allows us to own the entire ski-building process—from concept to design to prototyping to testing to manufacturing to quality control. Our philosophy is simple: Use. Design. Engineer. Build. Repeat. So for 2013/2014, we’ve redesigned our entire ski lineup. Using pre-preg technology, we’ve transitioned to ABS sidewall construction, dropped weight, and significantly improved performance characteristics.