Dear Skier, Often times, the magic moment in ski design comes at conception: the events that bring a ski to life. Realizing an abstract notion, the release of the ski from the tool hot out of the press, or simply the look of the skis when they get cut out for the first time. I have realized the big reward of this job is during the conceptual phase of product design. Producing something that didn’t exist before. Erecting the substance of thought into a product that will contribute to a lasting future influence of our sport, and life. So instead of reciting technical descriptions to which just about anyone with a working knowledge of skiing can do, I prefer to share with you a few of those magic moments from our latest collection’s conception. -Tips up, Matt Sterbenz, Founder of 4FRNT.