Moment

In the Chinese zodiac, 2010 was the Year of the Tiger. At Moment, it felt like we adopted a full-grown one. Over the past 12 months, we’ve moved into a new factory space, doubled production, and almost tripled our staff. We’ve taken pole production to Italy, tested and approved new materials across the board, and implemented new manufacturing processes, all while designing six new adult skis, a junior ski, and a whole line of outerwear with improved fabrics and construction. While Moment is growing, it’s the constants that make us happy. We still design with the future of skiing in mind. We still use 95 percent domestically sourced ingredients and FSC-certified wood cores. We still party out of bounds. And we still make every single pair by hand, right here in Reno.

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